Pay-Per-Click Campaign (PPC) is a new and increasingly popular form of advertising and marketing on the Internet. Through a bidding process, you can buy favorable position on the search engine results for specific keyword search phrases that you choose. You pay for results only on “per click” basis, hence the name: Pay per Click Advertising or Pay per Click Campaign.
PPC Advertising is a rapidly growing phenomenon and cannot be ignored by webmaster, business owner or marketers who are serious about growing their businesses online very fast. Sure, there are other ways to advertise online, but right now, PPC Advertising is one of the fastest, cheapest, easiest and most effective methods in Internet Marketing.